How twitter can be used for SEO?
Internet with its wide diversity created vast opportunities for online business entrepreneurs. Not only it is proving as a fertile ground for many established businesses, but many startups too are entirely based on the vast technologies of the net. Their websites are acting as a catalogue to deliver wide information about services, business, or products steering their way clear for faster and effective communication with their niche world.
To act as cherry at the top, social networking websites have risen to the occasion and have grabbed millions of users in a very short span of time. Search Engine Optimization, a process that enables websites to be more visible on the internet and easily approachable by the probable clients has become easier through twitter. Twitter also known as the micro-blogging website has about 200 million users and the number is increasing exponentially. It is analogous to a scenario where one shouts in a public place, where there are so many listeners. Availing the option of reaching out to millions of people at the same time, Twitter is getting increasingly famous for being used as a compulsory step in the process of Search Engine optimization.
The striking feature and also the basic concept behind twitter gaining so much popularity as a handy tool for SEO is the fact that search engines like yahoo, Google, Bing etc index the comments made on twitter in a matter of minutes and these comments or “tweets” play the key role in the processes of optimization. This is in fact the major reason why twitter has become so handy for SEO services. A comment posted by a user is visible to so many other who are connected to him directly or indirectly. Suppose if a name of brand or a website link is involved. So many people clicking on the link, will not only increase the traffic to the website hence taking the revenues up, but also help in taking the website higher up in the page rank. Twitter is particularly a platform for micro blogging and the limited number of characters available to post or make a “tweet” empowers the user to post the most accurate information. The tweets are indexed in search engines especially Google within just few minutes.
This indexing of tweets is all what SEO is about, to make your online business more visible and higher up in the page rank. Let us suppose, a user intends to create a post about his new web designing business. If the details are put up on a blog, which has a limited number of users, it will take substantial amount of time for the post to be visible higher up in the search results corresponding to the search query. But if the same post is made on a famous website such as twitter, the post will not only have a Page Rank of the website, but will also be easily visible and hence will attract more prospected clients. User’s tweets are indexed individually according to the content in each tweet.
Let us get into the details of how twitter is helpful in improving your online business clientele and adding even more to your profits. As twitter is such a wide and popular platform, any tweet that one makes is visible to a huge number of people. This directly indexes the content and makes people aware about your product or services or whatever the post deals with. If the link is contained in the tweet, more number of people are likely to click as a result more traffic will get directed towards the website thus automatically improving Google’s analytical statistics as well as the Page Rank of the website. Better the Page Rank, more visible is the website in search results. If the tweet is re-tweeted by the viewers, the number of back links is enhanced which further improves the Page Rank of the website whose link is posted. Another interesting benefit that comes readily with twitter is that when a tweet is posted, it gets indexed in search engines such as Google. When a third party user enters a query similar to that of the tweet, Google produces the tweet in the top results, this automatically opens up more opportunities. Twitter also has an RSS feed option that can be used to keep people updated of what you are posting. This not only keeps people informed but also helps to generate opportunities and probable clients in the long run. The use of keywords in tweets is one of the most striking features that play a major role in making twitter such a handy tool for search engine optimization. Twitter imposes a limitation on the number of characters used in a tweet and this is rather a blessing in disguise. This limitation of number of words compels a user to post the most precise, and accurate words relating to the content only. These words in turn act as keywords which are life and soul of any SEO technique. Hash tags play an important role in indexing these keywords within twitter. Using hash before a certain word references the tweets with the chosen keyword to allow other Twitter users to discover the tweets who are interested in that same keyword, which will possibly lead to a re-tweet.
Summing things up, twitter is a ready to use platform to harvest convenient and effective SEO services. Making precise tweets involving keywords relating to your business or services, posting links about your online business, indexing tweets in an orderly fashion, and smart use of hash symbol are some of the basic practices that can be used in twitter to get the best of the results effortlessly. The links embedded in the tweets not only lead in the improvement of page rank but also in the overall business. Taking a broader view, social networking through twitter has not only made this world a smaller planet and brought millions of people just a few clicks away, but have also catered numerous opportunities for businesses to promote, maintain and extend the list of their clients. Technology has indeed made the world a smarter place to live in.