How To Make a Business Facebook Page
Using Facebook for the Search Engine Optimization
Garnering the potentialities of success is what we all aim at and is obnoxiously true with the online webmasters too. These business wizards of the online world are chalking the new course in their SEO efforts to exploit the different channels in the social media to get more traffic on the websites. Facebook having tremendous appeal and versatile approach has reached all the threshold of success with more than 750 million people and now Search Engine Optimizers are formulating their strategic moves to churn out the potential clients out of these million people into their vicissitude and divert them toward their websites.
As Facebook is now blurring the lines between the social networking and search engine optimization by offering open graph abilities, and getting a link created between their external websites towards internal Facebook processing, brand wagons are now following what is known as shifting and adapting to utilize all the features Facebook is providing.
This open graph website till now has been acting like an open internet package to provide the users with the ability to share the content but now there should also be surety that content is “Likeable” and the visitors and customers would like to share the same. This is done through Facebook’s most popular feature “Like” or “Recommend” button on the website.
'Like' button is just similar to our traditional and the most effective word-of-mouth technique to get the visitors and increase the business potentials and to this day it is still considered as one of the most compelling marketing and SEO moves. We can say ‘Like’ and ‘Recommend’ buttons are both online adaptation of the word-of-mouth marketing. You have your products displayed on Facebook either through your Facebook fan pages or apps and when people see the products useful to them, they click on their “like” button, and once it is reflected on the friend’s activity feed, they will check that out too and certainly “like” it too. Let’s see how the process takes place- once the interest is generated, owner can aggregate the same into the friend’s activity feed from where Facebook can pull the information via Open Graph which is then displayed in the news feed and similarly on the profile page. The codes which the websites assimilate to allow this interaction can also be easily optimized for SEO just in a way regular code is optimized.
Just like the Open Graph protocol website, there is a need for you to pick which type it belongs to like groups, or products or organizations or places. These categories will allow the websites to surface themselves in Facebook’s Open Graph search results while getting linked to the external source.
As SEO is the game of keywords, so making use of the keyword rich name to your business in Facebook increases the chances of Google crawler to pick the same as well as your brand recognition. It’s your name that your customers and potential fans will often use and try to find out. The most important part in it is never try to use saleable and too much of spicy keywords as these words can make your visitors whisk away.
There is yet another option which is known as vanity URL’s or Facebook pages. The URLs make it very convenient for the customers and fans to remember the exact location of the page resulting in giving it much more visitors than you expect ultimately resulting in more traffic to your website. Facebook also has vanity URLs for Facebook pages having more than 25 fans, which businessmen would definitely try to grab. However while choosing your vanity URL, it is highly recommended to choose the keywords, and give the name that would make the people recognize your name easily. In other words, it should be simple and catchy.
Static FBML is also considered as the best way to customize the tab or we can also call landing pages. Customizing your landing page is very crucial as it would allow maximum visitors to visit your page and also make sure that the search engines are getting the keyword rich page to the spider.
One of the best approaches for the SEO to utilize in Facebook Page is incorporating key phrased rich content just very near to the top of the page. Since Facebook has certain restrictions for the page managers to put certain parts of the content on the wall of the pages, “About” box can become the most appropriate location to put the content. This content Google can crawl and give your page and ultimately your website a good ranking.
Facebook also creates an Info Tab to incorporate additional keywords, and content giving greater precedence to the back-links on the page. It is very important that all the fields are filled properly and for this reason option is provided to add content, phrases and hyperlinks for Google that can improve material of your content and rating of your Facebook page too. The content and material you choose should be related to your niche area.
Another best way to it is building the links. There are two different ways to establish the links that can help your Facebook page in increasing its SEO power. Increasing the fan numbers is the first way to build the links. Every time someone becomes fan of your page, there will be another link moving towards it. More you increase the number of your fans, the more links will keep on adding up improving your search engine results page (SERP). Ultimately this link in your fan page can get linked to your website. Here also the role of back links comes in. Since Google increases the ranking for the web pages which can be linked to your own and other relevant websites and impose penalty on the irrelevant web pages that can add to the inbound links, creating the post in the status updates is very reliable and the most effective way to get better ranking on Facebook page.
The role of Facebook’s ‘share’ also cannot be ignored when it comes to Google algorithm, a power behind the SEO moves for building the rankings to the websites. Facebook’s ‘share’ just like Google searches act like a “super-metric”, encompassing various factors. Having a deeper engagement through social media can also assist your brand recognition and increase traffic on your website. Though through Facebook’s ‘share’ it is not possible to directly boost Google rankings yet can indirectly promote links, tweets and other signals as well.
Facebook boasts of having more than 750 million visitors and so are its versatile features making it a great medium for the SEO to unleash it for giving the websites your share of ranking.